'Motor Fan illustrated' is a very popular Japanese magazine dedicated to automotive technologies, materials, car electronics, and production processes.
It is a unique publication because it presents technical information using expressive terminology, and it is also graphically beautiful, with many photographs and illustrations to enhance the understanding of the articles. As a result, many enthusiastic non-Japanese readers from all over the world enjoy reading it.
Motor Fan illustrated has been published for ten years and it is read by automotive engineers, university students, and auto enthusiasts. The magazine is supported by engineers of JOEM and suppliers.
The editorial concept of the magazine is: 'The more technologies are revealed, the more interesting cars become.'