Page 32 - ATZ11 November 2019 Professional

COVER STORY INTERVIEW

© Yanfeng

In China, the subject of heritage and origin is much more predominant than in the USA, explains Han Hendriks (center) talking to Tim Shih (right) and Michael
Reichenbach (left), Vice Editor in Chief of ATZ

sensor technology of IEE. Another of How do you handle these 28 dimensions? of minutes, hours, years. What things
our technologies is a fragrance atomizer Isn’t there a risk of getting lost in the are important during a journey of a few
that we have developed together with fine details? minutes? And what is important when
Inhalió. We have also developed a UV SHIH _ The 28 quality of life dimensions I am being driven for several hours from
surface sanitizer for the XiM20 that include things such as convenience, Stuttgart to Cologne? And then again,
keeps the surfaces and the air hygieni- emotional attachment, and freedom. what do people find so valuable about
You’re right, that is certainly a lot when a car that they want to own it for several
it comes to defining what quality of life years?
“Security, well-being, consists of. But we also wanted to know
more precisely which of these are the There are plenty of test-person studies
and quality are the most important. From the top 7, we ulti- already. Isn’t that just marketing?

top 3 dimensions of mately filtered out the top 3: the need for HENDRIKS _ I am a great believer in this
security, physical well-being, and qual- consumer research, as it forms the basis
quality of life” ity. These three must always be present; for our interior development. If the end
they form the basis for everything else. customer doesn’t like it and we have built
We at Yanfeng Technology, with our long it nevertheless, it will end in an economic
cally clean. When the car arrives at the history in interior development, then disaster for us. We must take the results
customer, it is absolutely clean and wanted to interpret these three results of studies seriously in order to implement
smells good. Particularly in Japan and for ourselves. We superimposed them on the findings in a concept vehicle.
China, people find these functions the three automotive trends of ride shar-
important. On a single day, this kind ing, car sharing, and ownership. Herr Shih, can you briefly explain what you
of people mover might transport up to HENDRIKS _ We combined the 28 dimen- mean by the three time units of minutes,
1000 people, so it shouldn’t be dirty. sions and the top 3 with the time units hours, and years?
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