Page 30 - ATZ11 November 2019 Professional

COVER STORY INTERVIEW

© Yanfeng

“Experiencing the interior is more

important than owning the car”

Although the preferences of different cultures are important in the design of an interior, they tend
to become blurred when it comes to the aspect of quality of life. This is the result of globalization.
In the ATZ interview, Han Hendriks and Tim Shih answer questions about the newly formed business
unit Yanfeng Technology, as well as the advantages of the new XiM20 concept study for level-5 auto-
nomous driving, and how the scent of pine trees can be digitally changed into that of strawberries.

ATZ _ Han Hendriks and Tim Shih, you have interior concept. This year however, we which, in this case, began two years ago.
invited customers and the press here to are pursuing a new strategy and are not For this project, a relatively large survey
Stuttgart in order to pursue other means exhibiting in Frankfurt/Main. Instead, with 2000 persons was carried out.
of communication without exhibiting at we are showcasing our new XiM20 vehi- HENDRIKS _ In our “Quality of Life” test
the IAA 2019. What innovations are you cle concept for level-5 automated driving person study that we carried out on this
presenting here at Arena2036? at the Arena2036 start-up and research trend issue in 2017, we found out that
SHIH _ Two years ago at the IAA 2017, campus in Stuttgart. The basis for each experiencing the interior is more import-
we were still present with our XiM18 of our studies is a research project ant than actually owning the car. We are
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