Page 33 - ATZ11 November 2019 Professional

SHIH _ The subject of ride sharing can be third area is commodity, where we see
assigned to the time unit of minutes, as who offers the best price for the best per-
a taxi journey usually lasts an average formance, and then we buy it in. Strate-
of 20 min. In this case, aspects such as gic partnerships are very important for
time saving, convenience, and intelligent us to accelerate our global strategy.
payment are important. Car sharing, on
the other hand, is assigned to the unit of You are relying on strategic partnerships
hours. Here, comfort and the experience for the fragrance and audio systems.
play a role, for example you hire a nice What expertise were Inhalió, Noveto,
convertible for a weekend. The third and IEE able to provide?
trend, ownership, can be assigned to the HENDRIKS _ We had a project with the
unit of years. This is the conventional company Inhalió on the subject of fra-
business of car sales that we are familiar grances. It is a small start-up company
with. In this case, aspects such as emo- from Silicon Valley in California, but it
tional attachment, personal image, was very passionate about helping us
accomplishment, and status are import- to design tomorrow’s interior. The fra-
ant for the customer – everything that grance is no longer oil-based, but uses
a car is today, and also a symbol. dry molecules. You can switch from
a pine tree to a strawberry fragrance
As the newly formed global Yanfeng Technol- almost digitally.
ogy unit, with its five business units since the SHIH _ And together with Noveto, we
beginning of September, you have to manage have developed a wonderful audio sys-
a wide range of products such as instrument tem. Without using headphones, each
panels, seats, intelligent surfaces, and air- occupant can listen to their own music
bags, both from the manufacturing side and or their own telephone call at their seat,
logistically. Won’t that be extremely complex? without hearing what the person next
HENDRIKS _ Yes, it’s a lot of work. But we to them can hear. The sound is not
also have a lot of support from our glo- focused on the seat, but envelops the
balization strategy and the new function person’s head almost like a bell, even
as a system supplier. If car makers also allowing the person to move. Other sup-
had to worry about the interior, in addi- pliers on the market use a sound tube
tion to their main worries of autonomous for this, but this means that some of the
driving and electric mobility, they would sound can still be heard by the person
have a lot to do. Instead, they prefer us in the other seat. These 3-D motions are
to take care of supplying the interior as recognized by a near infrared stereo
a turnkey product. The OEM customer camera from the sensor specialist IEE.
therefore has only one interface to us.
That is also what all of our customers Han Hendriks and Tim Shih, thank you very
said in the first discussions that we had much for this interesting interview.
here at Arena2036: Your strategy fits per-
fectly because you take on the job of You can read more of the interview in
complexity and supplier management German on the ATZ online portal at lightweight
as a global leader. www.springerprofessional.de.

Does that mean that you do everything on
your own for the car maker?
HENDRIKS _ No, we can’t do everything
ourselves if we mean the complete func- -PUK V\[ OV^ -YHURL >PYL 9HJL
tionality in the interior. We have three
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stages: Firstly, we define what the core
topics are. We definitely have to deal MYLLS` HUK TVYL LHZPS`
with these ourselves in-house. These -VY TVYL PUMVYTH[PVU HIV\[ -YHURL
include, for example, the Smart Cabin 3PNO[^LPNO[ )LHYPUNZ WSLHZL ]PZP[!
Controller, which controls all of the
lighting, fragrance, and touch functions.
The topic of fragrance takes us into
the second stage, where we work closely
together with strategic partners, such
leichtbaulager.de/en
as Inhalió for the fragrance system and
Noveto for the audio technology. The INTERVIEW: Michael Reichenbach
ATZ worldwide 11|2019 27
www.franke-gmbh.com